Jeff Hawes
Global Product & Licensing Executive with 24+ years at Nike spanning merchandising, innovation, supply chain, and global sourcing.
Signed Nike's first collegiate license and led Nike/Fanatics licensing negotiations, managing the transition of NFL, MLB, and NCAA licensing while overseeing 1,000+ people globally.
Directed category strategy and line planning across multi-billion-dollar businesses, balancing consumer-led merchandising with cost, speed, and execution.
Built a 100-person Product Creation Center in SE Asia during Covid, shortening development cycles and creating a resilient, sustainable platform closer to manufacturing.
Led M&A negotiations, global sourcing shifts, and cost-structure transformations across Nike and Fanatics, bridging brand vision and factory execution to drive profitability.