Black-and-white portrait of a smiling man with short, spiky hair, wearing a dark collared shirt against a plain background.

Jeff Hawes

  • Global Product & Licensing Executive with 24+ years at Nike spanning merchandising, innovation, supply chain, and global sourcing.

  • Signed Nike's first collegiate license and led Nike/Fanatics licensing negotiations, managing the transition of NFL, MLB, and NCAA licensing while overseeing 1,000+ people globally.

  • Directed category strategy and line planning across multi-billion-dollar businesses, balancing consumer-led merchandising with cost, speed, and execution.

  • Built a 100-person Product Creation Center in SE Asia during Covid, shortening development cycles and creating a resilient, sustainable platform closer to manufacturing.

  • Led M&A negotiations, global sourcing shifts, and cost-structure transformations across Nike and Fanatics, bridging brand vision and factory execution to drive profitability.

PRESIDENT, PCC DEVELOPMENT CENTER