Brand & Licensing Executive with 15+ years leading premium golf and lifestyle apparel growth across Asia.

Led CREAS F&C as licensee for global brands including PING and brand owner of Italian premium label Hydrogen, scaling to nearly 1,000 stores across 7 countries.

Built and managed 10+ premium brands across Korea, Japan, China, and Southeast Asia, establishing CREAS as a dominant force in the Asian golf market.

Drove PING Apparel to a market-leading position in Korea since 1998, with a flawless quality and compliance record across all licensed partnerships.

Expanded the Hydrogen brand into Asian markets following its 2022 acquisition, preserving its premium Italian identity while driving regional growth.